On Valentine’s Day this year, Bath BID invites visitors to the city of Bath to show their appreciation for the people who work hard to make the city centre a great place to visit.

The BID encourages visitors to find the Welcome Ambassadors to claim a fair trade rose and then give it to their favourite shop, restaurant worker, city cleaner or contractor as a thank you for their hard work and contribution to the city.

All of Bath’s businesses deserve recognition for their amazing efforts throughout the pandemic, staying open when they can and always thinking about small adaptations that could enable visitors and residents to enjoy the city centre as much as possible.

The Say it with Flowers campaign falls on the last week of Random Acts of Kindness, combining to make the ultimate feel-good Valentine’s Day this year.

Share the love with the rest of the UK by scanning the QR code on the roses and posting your pictures to Instagram using #BathInLove and #RandomActsOfKindness

Allison Herbert, CEO of the Bath BID said:

“We are so pleased with the response this campaign has garnered since launching it. We know the difficulties all businesses faced during the pandemic but are especially proud to have supported and worked with the resilient and passionate businesses in Bath during this time.

This is also an excellent opportunity to thank the unsung heroes of the high street, including our Rangers team who work tirelessly to ensure that Bath is a safe, clean and welcoming environment where visitors can enjoy themselves at all times.”