Allison joined the team in June 2017 and became the Chief Executive in December of that year. She has extensive public and private sector experience in events, economic development and project management.

Whilst at the BID, Allison has created several new projects including Welcome to Bath, the BID Welcome Ambassadors, the Bath Business Conference, the Town Traders, the Bath BID Safe and Secure Business Crime Reduction partnership, the ReBalance Bath Wellbeing Festival and the Bath Gift Card.