The lifeblood of any city’s economy is the people who shop there and do business there.

One of the Bath BID’s priorities is to promote Bath to increase footfall and dwell time. Our focus is to welcome all visitors, whether people live or work here or are just visiting.

Welcome To Bath

We promote the city via our consumer-facing website called Welcome to Bath. The site was created in 2020 to share events and special offers in the city, providing a virtual ‘Welcome Ambassador’ guide to Bath. Levy Payers can take advantage of free event listings, which can be uploaded here.

Associated with the website, we send out a concise consumer newsletter every week. It has 7,000 subscribers.  We are happy to share information about what’s on, what’s new and what is special in the newsletters. Please make use of this free resource for businesses and sign up for the newsletter here.

Social Media

Social media has become increasingly important for the Bath BID, with Instagram, Twitter and Facebook as our primary outlets. We use our channels to let people know about our work and to share what is going on in the city. We hope that city centre businesses will make use of this opportunity to make the most of our influence. Please feel free to tag us in your posts so that we can spread the news.

Bath Indie Guide

As the high street is changing we are aware that times have become more difficult for our independent businesses. They bring the character to our high streets and so the Indie Guide was created.

The Indie Guide is a yearly magazine filled with everything to do with Bath’s Independent Businesses. Find out more here.

Visit West and Visit Bath

Working closely with Visit Bath and Visit West, we support wider activities and campaigns which ensure that Bath receives the high profile it deserves across national and international platforms.


To encourage footfall, we organise our own events (Summer Sundays, Rebalance Bath, Bath Business Conference) and support major events (such as Bath Festivals, Bath Carnival, and Bath Christmas Market).  There are also perhaps unexpected city events which bring thousands of visitors to the city, such as university graduations and open days. Find out more about what is happening in Bath here.