Place Intelligence

Over the past four years, we have invested in place intelligence, which has been used to measure the impact of events and campaigns on consumer behaviour.

The place intelligence information that we source is provided to Bath BID member businesses through regular e-mail reporting, as well as on our Member Resources page.

Footfall volumes, sales indices and visitor profiling via the Smart City Data Project are available to help individual businesses and the city as a whole plan for the future and monitor the city’s performance.

If you represent a Bath BID business, please email us with any requests for bespoke reporting on city centre information.

Place intelligence explained

Footfall experts, Springboard provide reports on footfall, collected from 10 footfall counters in Bath City Centre (in pink on the map below), to determine the footfall count.

Movement Insights provides reports on VISA spending across the city and demographic information about city users from mobile phone usage. This data is analysed and compiled into a dashboard.

Annual proportion of footfall