Promotion

The City Centre Management marketing group is chaired by Sarah Irvine, Managing Director of Bath News and Media.  The group meets monthly and includes, Juice Recruitment, Milsom Place, Bath Tourism Plus, SouthGate and Hancock Communications.

The group have been instrumental in driving the autumn and spring retail campaigns; leading on new projects such as the Bath Travel and Access Guides as well as bringing new vitality to the Christmas Lights Switch on ceremony in 2009.  The Group also delivered the first Bath in Fashion event in the city.

The aim of the group is to bring a partnership approach to co-ordinating marketing and event activity in the city centre which in turn boosts footfall; increases spend in the shops and businesses and adds vibrancy.